ronald reagan told a joke. in the united states, political cartoons, you can do them about and in russia, the cartoonists have to do cartoons about the president of the united states. that was great. we can reach a much broader audience. >> tucker, i will make one at criticism of the romney campaign. understandess people taxes, they pay them, and they understand regulations, he they have to labor under them, but they also understand opportunity to expand their business. the romney campaign was approached by many people. you should reach out to small- business owners that are hispanic, african-american, asian, and they chose not to take that up. i think that was a great lost opportunity, because people understand the message, and they are not primarily under -- interested in immigration. we have something that can be unspecific use to you, and our message has specific residents, and their message is basically 1% growth -- message has resonance. >> they need to do it for the right reason. when your motivations ar